Developing an app

From the office in Amsterdam, a team of senior developers and designers, builds high-quality apps that excel! We have now developed more than 100 apps for, among others, NRC, De Telegraaf and Q-Music: and we are proud of that.
App laten maken: Food First


We have over 10 years of experience in developing successful apps. We think along with you, have a real hands-on mentality and we combine that with our extensive corporate experience. Building an app sounds complicated, but we make sure that it remains simple and we work together towards a clear goal.

Working with Pinch

Having an app made by Pinch means working closely with a team of enthusiastic specialists who are happy to work with you to achieve the best possible result. During the development of the app, a permanent project manager within Pinch maintains control over the process and communication between customer, developers and designers who work on your app every day.

App laten maken: Food First


Developing a good app is more than just building the technology. We support you from idea to launch to ensure that your app is a success. We do this by, mapping out who the target group is, which problem the app solves and which functionalities are needed.

1. What is your ambition?

Every app is unique, so we would like to hear what your ambition is and what (larger) goal you want to achieve with an app. We think along with you and map out all parts that you (possibly) have not thought of.

2. What is the playground?

What is the position of the organization in relation to the competition and what is the (unique) strategy that is used. These aspects must be mapped out before the app is developed.

3. Who is the main target group?

In order to make the app a success, it is important to map out the target group clearly. The target group largely determines the design of the app, but also its functionalities and its hierarchy.
App laten maken: ambitie, speelveld en doelgroep
App bouwen: positie, doelgroep en propositie

4. What is the promise to the target group?

As an organization you make a promise to your target group, for example to make the world a cleaner place or to work more efficiently.

5. Define the position

Based on the ambition, the mapped playground and the target group, we determine the position that the app should occupy in the market.

6. Define the proposition

What do you promise the user if he / she starts using the app and against what revenue model do you use the app?

7. App Concept & KPIs

Before developing and launching the app, we determine the KPIs together so that after the launch we can properly measure whether the app is a success.

8. Scope 1st “Loveable Product”

We draw up a scope based on all factors. It describes which wishes and requirements the application must meet. This forms the guideline for the entire process. This also explicitly takes into account the available budget.

9. Interaction Design (UX)

Then the real work begins! An ultimate user experience is always paramount at Pinch. We are able to visualize rough ideas in a few days, but the elaboration of ideal “user flows” requires a solid approach where validation using test groups is central.
App concept, scope, UX
app laten maken: VD, App development, Launch

10. Visual Design (VD)

The app is starting to take shape. Now it is time for the visual design. In this phase your app is visually developed and you can see what the end product will look like.

11. App development

When the designers are finished with the design, our developers get to work. All facets come together and the app becomes a working whole! We work in fortnightly sprints, which we conclude with a demo.

12. Go to Market: Launch

The moment we are all looking forward to: the launch of your app! The app has been extensively tested on the latest versions of iOS and Android and is ready to be registered in the app stores. Developing a good launch plan is necessary to optimize the success of the app.


The app is set up by a team of iOS, Android or Flutter developers, app designers and a project manager. The technical architecture is monitored by a Team lead. The app will be developed on an Agile method. One of the characteristics of this is that we work in sprints. A sprint is a period of 2 weeks. At the start of this period it is completely clear what needs to be developed and in what order. At the end of the period, the achieved result is assessed. A Pinch Producer will determine together with the Product owner what the content and sequence of the next sprint will be. This ensures a clear and well-organized process, in which a fortnightly sprint can be adjusted in terms of tasks and priorities. Each sprint is concluded with a demo.