The virtual dreams of a iOS developer

Jason has an immense passion for AR & VR, which has guided him through over 7 years as an iOS developer at Pinch. Specializing in crafting games and VR applications, he honed his skills and chased his dream. Now, on the brink of embarking on his next adventure as a lead frontend developer at the Eindhoven-based startup DXRS, collaborating on AR apps alongside Pinch, he shares his insights on the latest advancements in AR and VR.

During your time at Pinch, you made a significant impact by developing dozens of iOS apps over many years, mainly for the iPhone, focusing on front-end development. Could you tell us more about your role and experience there?

Certainly. I worked closely with clients in the media sector, tailoring specific functionalities for their news apps. This involved various tasks, from integrating podcasts and advertisement networks to creating video players. Clients brought us their specific needs, and we turned them into tailored solutions. These projects were often long-term and required ongoing adjustments. We stayed in touch with clients even after completion for any new requests.

You mentioned that VR takes you to entirely new worlds. How do you differentiate between VR and AR?

Virtual reality (VR) lets you create entirely new virtual environments. In contrast, augmented reality (AR) adds virtual elements to the real world. These elements are visible through special glasses or a smartphone. VR immerses you in the virtual world you’ve created, while AR overlays virtual elements onto the real world, offering potential for entertainment and practical use.

What are some standout AR or VR applications for you?

One example is ‘PianoVision’, an AI-driven innovation in music education. It uses AR to display a virtual piano, with notes visually falling onto the keys as they need to be played. It’s a playful approach to playing the piano, departing from traditional methods. Similar concepts in popular games like ‘Guitar Hero’ make music accessible and enjoyable for many.

How do recent technological advancements, like in AI and chip development, impact VR, AR, and gamification?

Advancements, like cheaper chips, democratize access to AR and VR experiences. Previously, high-performance computers were needed for concepts like Chat GPT. Now, with cheaper and faster chips, more people can access these experiences, driving their growth.

You’re starting a new role at DXRS, developing an AR app with Amsterdam UMC. Can you tell us more about the project and what excites you?

This app guides patients, including those with visual impairments or elderly, through hospitals. It saves them time and energy by providing guidance, removing the need to plan routes in advance. What excites me is working on real-world scenarios, closely with users, to create solutions enhancing their experiences.

Lastly, will you miss your time at Pinch?

Definitely. While I pursue my dream, Pinch holds a special place. I’ll maintain close ties because what I’ll miss most are the people.

Best wishes, Jason!

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