Unleash the App-tastic Power: Why Your Target Audience Deserves a Darn Good App!

Discover the untapped potential of your company’s app! While it’s true that many companies feel the need to have an app simply because everyone else does, let’s shift your perspective and uncover the true possibilities. Instead of viewing the app as a mere complement to the website, consider it as a powerful tool that can elevate your business to new heights. By leveraging the app’s unique features and functionalities, you can enhance customer experiences, foster brand loyalty, and unlock growth opportunities. Embrace the true potential of your app and witness the impact it can have on your company’s success!

In this blog post, we’re diving into the fascinating world of apps and why you should firstly focus on your target audience before developing an app. We, Pinch, an app development company for the past 12 years, have seen apps work their magic and transform businesses rapidly and forever. So, grab your smartphone and get ready for some app-tastic insights! We’ll talk about Pinch’s learnings, setting clear goals, and why investing in an app can be very rewarding. Buckle up!

Pinch’s Findings: Unveiling the App-solutely big Impact
Picture this: the average person spends over 3 hours a day on their beloved smartphone. Oh, and did you know that 79% of smartphone users reach for their device within 15 minutes of waking up? Yep, our phones have become our digital BFFs.
Therefore it is crucial to understand which person/user is going to download your app, how the app can add value in their journey, when they are going to use it and so on. In order to do so, we have to start with the first step so we can start building a sustainable foundation for your success. And doing so means understanding the user needs and journey and setting up clear goals.

Setting Clear Goals; Laying the Foundation for App Success
Setting clear goals for your app development project is like plotting your course on a treasure map. You want to navigate your way to success, right? Fun fact: 65% of smartphone users download apps because they have a specific purpose in mind, like conquering their to-do list or finding the perfect cat meme (priorities, people!). 

App Strategy: Focusing on the Numbers That Matter
Time to bring out the mathletes in us! App analytics is like discovering the secret code to unlock user behavior.  25% of users abandon an app after just one use. That’s why we’re here to help you create a good app experience. That will add value to your Customer Touchpoints which will give you in the long term a boost to your end-user interaction, engagement, conversion and or sales.

Reading Time: Mobile Web vs. App
Some people say: you can always use the browser, so why the need to develop an app, that is going to save a lot of costs. True, But you’re also missing out on a lot of potential by not implementing an app channel and taking advantage of their specific benefits for the user and your company!

Let’s not overlook the importance of the mobile web. It remains a crucial avenue for reaching a wider audience, providing accessible and seamless experiences across various devices. Mobile web ensures that users can effortlessly interact with your brand without the need for downloading and installing an app. It’s a gateway to expand your reach and engage with potential customers who may not have your app installed.

Next to web, apps have the potential to add a lot of value. They are saving the day with their offline access, push notifications, and personalized experiences. By leveraging app statistics, you gain valuable insights into user behavior, preferences, and usage patterns, enabling us to optimize the app experience and tailor our offerings to meet their needs. Next to this, app usage time and conversion ratio are much, much higher than web.

Did you know that 90% of mobile time is spent on apps? Apps are the large consumers of our smartphone screens. So why only focus on the 10%? Especially if you look to these figures and data from Criteo/Button which look very familiar to the Pinch app analytics.: 

  • Conversion rates on apps are 3x higher than mobile web.
  • Users view 4.2x more products per session on mobile apps vs mobile web.
  • Entertainment apps convert 233% higher than mobile web in the same industry.
  • Travel apps convert 220% higher.
  • Retail apps convert 94% higher.
  • On-demand apps convert 307% higher.

Apps have a massive potential looking at these statistics. By embracing both app and mobile web, you create a comprehensive digital strategy that maximizes your impact. Let’s leverage app statistics to refine and improve the app experience while harnessing the mobile web to widen your audience and establish a strong online presence. Together, these platforms can propel your business towards unprecedented growth and success.

It’s clear that a stellar app strategy can add value for your users, improve loyalty and take your business to new heights. Whether it’s setting clear goals, crunching app analytics, or embracing the power of apps next to your  mobile web. It is a whole digital world that you need to understand. 


Gerelateerde artikelen