BDUmedia, a leading publisher of local news media in the Netherlands, is taking an important step in its digital strategy. The publisher of dozens of local news titles today announces a strategic partnership with Pinch for the development of mobile apps for its news brands.
This collaboration strengthens the digital presence of BDUmedia’s local news titles and provides readers with modern, user-friendly access to their trusted local news. The apps seamlessly integrate with “Pubble,” a comprehensive solution for media companies used by BDUmedia.
Pinch, known for developing mobile apps for national media brands such as NRC, De Telegraaf, Het Financieele Dagblad, and Qmusic, has developed a specialized app solution in collaboration with Pubble that perfectly integrates with the existing publishing platform. With the addition of BDUmedia titles, the number of local news apps grows to well over a hundred.
“This partnership fits perfectly with our strategy to make our local news titles more accessible to a broad audience,” says Ton Roskam, CEO of BDUmedia. “By combining Pinch’s expertise with our strong local presence, we can offer our readers an even better digital news experience. In the coming period, we will also take other innovative steps together with Pinch, which I’m looking forward to.”
Tim Klein Haneveld, director of Pinch, adds: “The collaboration with BDUmedia is a milestone in our mission to support quality local journalism with innovative digital solutions. By translating our experience with national media brands to the local level, we help publishers better reach and serve their audience.”
The implementation of the new apps for BDUmedia’s titles will take place in phases. This expansion strengthens the position of Pinch’s app solution as the leading choice for digital media in the Netherlands.
