DPG Media launches a new radio app, “Joe.”
Exactly one year after the foundation of the digital radio station
Joe, the station now comes with its own app. With a lot fun enjoyed by all during the creation process, and designed and constructed at Pinch, users through their phone are now just two taps away from recognisable music from the 80s to the present day. The app produced during the corona crisis came exactly at the right time, as many people were working at home with many listening to music as they worked.
Joe has his roots from north to south in Belgium where the radio station from April 1st
2009 began. The transmitter grew with our southern neighbours to a well-appreciated classics channel with a solid market share. Joe focuses on the forty plus age demographic and plays recognizable hit music from the 80s to today.
In 2019 we rolled out the Dutch version of Joe that initially was only being heard online, with a DJ in the morning Erik van Roekel who presents the morning program. Joe can be followed everywhere.
Mark de Deugd, Marketing Manager Qmusic Netherlands:
“With the Joe app, everyone can listen to the classics station wherever and whenever they want.
There is news about its artists and you can easily get in touch with the station and morning DJ Erik van Roekel via the free messaging function. In addition to the mentioned functionalities, the listener can also give hearts or “likes” to favourite tracks, saved in his or her profile. The list that arises from this fuctionality can be linked to Spotify.
