‘Innovation and digitalisation are high on our agenda. That is why we have updated our apps with improved navigation, design and user experience,’ said Simon Gijsbers, commercial manager of Kontakt Mediapartners. ‘We are a medium-sized publisher of 13 weekly newspapers, well-known titles in the region. In our quest to expand digitally, it was a logical step to work with Pinch on this project. Pinch already creates news apps for national and regional newspapers, so they have experience in this field. Our common ambition is to further develop the app with relevant features for the local community’.
Editor-in-chief Rick den Besten is happy with the result. ‘ Whereas the newspaper is published once a week, the news in the app is updated and refreshed daily. Interviews, 112, sports, video, photography, politics, business news and events, it can all be found in the app. In addition to the news app, we also revamped our amateur football app: Region Football, where all the football news from nearly 90 clubs can be found.
Together with Pubble, the publishing platform of the majority of door-to-door publishers in the Netherlands, Pinch developed a high-quality mobile app that is in no way inferior to apps from national media in terms of user experience. The app is fully customisable to the house style of the title in question. Perhaps the best part? The initial investment is small and the monthly licence fee affordable. Read more about it here.
