b2b app development

B2B app development for custom apps that deliver results

Having a business app developed by Pinch means working closely with a team of passionate specialists who are committed to achieving the best possible result together with you. During the development process, a dedicated project manager at Pinch oversees everything—managing communication and coordination between you, our developers, and designers working on your business app every day. We build Android, iOS, and Flutter apps for companies.

Building a business app: more than just development

Creating a solid (B2B) app is about more than just the tech. We support you from idea to launch to ensure your business app becomes a success. We do this by identifying who your target audience is, what problem the app solves, and which features are truly needed.

1. What is your ambition?

Every business app is unique, so we want to understand your ambition and the larger goal you aim to achieve with the app. We’ll think along with you and map out all the elements you may not have considered yet.

2. What’s the playing field?

What is your organization’s position compared to the competition? And what (unique) strategy are you using? These are essential insights to have before starting app development.

3. Who is the main target audience?

To make your app a success, it’s important to clearly define the target audience. This group largely determines the app’s design, features, and content hierarchy.

4. What’s the promise to your audience?

Your organization makes a promise to its audience — like making the world a cleaner place or enabling more efficient work. We incorporate that promise into the app, for example through copy and visual design.

5. Defining your positioning

Based on your ambition, the mapped-out playing field, and the target audience, we determine the position your app should take in the market.

6. Defining the proposition

What are you promising the user if they start using your app? And what business model will you apply to monetize it?

7. App concept & KPIs

Before developing and launching the app, we define KPIs together — to ensure we can measure its success after launch.

8. Scope for the first ‘Loveable Product’

Based on all insights, we define the scope. This outlines the key features and requirements for the app and serves as the blueprint for the entire project. The scope also takes your available budget into account.

9. Interaction design (UX)

Now the real work begins! At Pinch, user experience always comes first. We can visualize raw ideas in just a few days, but building ideal user flows requires a thoughtful approach — centered around validation with real test groups.

10. Visual design (VD)

Your business app starts taking shape visually. In this phase, we turn the app into a fully designed product so you can see exactly how it will look and feel.

11. App development

Once the design is finalized, our developers take over. Everything comes together to form a working app! We work in two-week sprints, each ending with a demo session.

12. Go to market: launch

The moment we’ve all been waiting for — the launch of your business app! The app is thoroughly tested on the latest versions of iOS and Android and is ready to be submitted to the app stores. A strong launch plan is key to maximizing success.

Agile working method

The app is developed by a team of iOS, Android or Flutter developers, app designers, and a project manager. The technical architecture is overseen by a team lead.

We work using an agile methodology. One key feature is our sprint-based approach.

A sprint is a two-week period. At the start of each sprint, it’s 100% clear what needs to be developed and in what order.

At the end of each sprint, we evaluate the outcome. Our Pinch producer and your product owner will then decide what goes into the next sprint — both in terms of content and priority.

This ensures a clear, structured process with room for regular course correction. Each sprint wraps up with a demo session.

Having a business app developed by Pinch

From our office in Amsterdam, a team of senior developers and designers works closely with clients to build high-quality apps that stand out. We’ve developed over 100 apps for clients like NRC, De Telegraaf, and Qmusic — and we’re proud of it.

Curious what Pinch can do for your organization? Get in touch — we’d love to think along with you.

Frequently asked questions about app development

How long does it take to build an app?

That depends on several factors — such as the number of screens, required features, and whether a backend is already in place. The technology also plays a role. In general, a Flutter app can be built faster than two separate native apps for iOS and Android. The right tech choice depends on your app’s functionality and complexity. We’ll gladly advise you. Want to know when we can get started and how long development might take? Feel free to reach out.

How much does it cost to build an app?

The cost of an app depends heavily on its complexity and the technology used. We create apps for major brands, media companies, and startups alike. We’d love to hear your ideas and explain how we can bring them to life.

Also check out our page on news app development.