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What is M / mobile commerce app

The numbers speak for themselves. 51% of users prefer shopping via mobile apps, and 25% of Dutch consumers use between 6 and 10 shopping apps weekly. Businesses can no longer ignore m-commerce, as it is expected to become the dominant form of commerce in the coming years. Pinch is known for developing apps with the best user experience, a crucial factor in the success of m-commerce.

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The world of M-Commerce

M-commerce, short for mobile commerce, is a branch of e-commerce focused on transactions via mobile apps or websites optimized for mobile devices. It includes various categories such as:

  • Mobile shopping
  • Mobile banking
  • Mobile payments
  • E-tickets and boarding passes
  • Mobile marketing
  • Purchasing and delivering digital content

    Pinch, a full-service agency with experience in developing all types of apps, can create top-tier m-commerce apps for every category.

The benefits of mobile commerce

M-commerce is rapidly growing due to its many advantages, both for end users and businesses. Here are eight key benefits:

  1. Better customer experience – Users can shop anytime, anywhere, and choose their preferred payment method.
  2. Higher conversion rates – Users already engaged in the app are more likely to complete a purchase.
  3. Customer data collection – Gain insights into purchasing behavior, such as what customers buy and when.
  4. Increased time spent in-app – Users stay longer in apps compared to websites, where they can easily navigate away.
  5. Enhanced brand image – Particularly important for younger audiences with a mobile-first shopping mindset.
  6. Stronger brand and customer loyalty – Through promotions, discounts, rewards, and coupons.
  7. A true omnichannel experience – Providing customers with the most convenient shopping platform in their preferred space.
  8. Integration with other software – Including ERP, CRM, ad networks, and marketing tools.

Key Features of M-Commerce Apps

M-commerce apps come in many forms, but their functionalities are even more diverse. Some of the most common features include: Mobile payments (e.g., iDEAL, PayPal), user reviews, loyalty and reward programs, digital receipts, QR code scanners, chatbots and shopping assistants, one-click purchasing and voice commerce. One of the fastest-growing features is augmented reality (AR), particularly in fashion, beauty, and interior design. Using a smartphone camera, users can see exactly how a product looks on them or in their home.

Inspiring examples

The Netherlands has some excellent m-commerce apps, but for inspiration, we look beyond our borders. Amazon has long been a leader in e-commerce innovation, introducing the 1-click purchase feature as early as 1997. The Amazon app continues to set trends with voice control, barcode scanning for price comparison, and location-based offers. In 2017, IKEA revolutionized m-commerce with IKEA Place, an augmented reality app that allows users to see how furniture fits in their homes. The regular IKEA app enhances the shopping experience with a personalized inspiration feed and shareable shopping lists.

Challenges in M-Commerce

M-commerce offers tremendous opportunities, but it comes with challenges. One of the biggest hurdles is app adoption—customers need to download your app first, which requires strong brand loyalty.

Studies also show that smaller screens can lead to lower conversion rates, making it essential to optimize for a truly mobile-friendly experience.

Another key issue is security. Many users feel less secure making purchases on mobile devices. To build trust, businesses must comply with security regulations and best practices while ensuring transparency in data collection and usage.

Building an M-Commerce App Together

Developing an m-commerce app with Pinch means combining expertise. Our team understands app development, the power of mobile commerce, and effective marketing strategies, while your business brings valuable knowledge about the market and target audience.

Because both expertise areas are essential for success, we work in co-creation, breaking down the barriers between client and developer to create a seamless collaboration.

Why Choose Pinch?

Since our founding in 2011, Pinch has developed over 100 apps for media companies, publishers, multinationals, and startups. Some of our well-known clients include: Albert Heijn, NS (Dutch Railways), NRC, Takeaway.com, Plastic Soup Foundation and QWIC.
In addition to native iOS and Android apps, we also develop (hybrid) Flutter apps, ensuring flexibility and efficiency in mobile app development.

Want to develop a successful m-commerce app? Let’s build it together!

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